“In BeWooden, we live the philosophy. We do our best to act like gentlemen, because we believe this is something people tend to forget nowadays. For me, BeWooden is not just a business, it is my lifestyle.” Jan
In the “Aarhus Fashion event” article I’ve already talked about the fashion brand BeWooden. But I thought that one sentence was not enough in light of the BeWooden’s innovative & unusual concept.
“Gentlemenship, humanity, love and environmental-friendly approach“. Here is the values that BeWooden wants to convey. BeWooden is more than products, it’s a lifestyle. (It would explain the word “Be” in the brand’s name).
BeWooden offers bow ties for both men and women, wallets, belts and “gentlemen clothes” such as cufflinks, tie clips…
Jan, the really nice Danish official distributor quickly answered me, here is a summary of our virtual exchange:
“Everything started in 2012, when a guy called Ctirad […] came up with an original idea of making men accessories from wood“.
Besides, the communication was pretty easy between him and the founder. Indeed, Jan comes from Czech Republic and thus share the same culture and language as Ctirad.
But why wood ? The use of wood is based on “the BeWooden philosophy: “We believe in uniqueness of each person. Everyone is special, no matter the hight, sex, weight or skin color“. And the same goes with wood. You can never find two same pieces of wood – every single piece and, thus, our product, is original. […] Our products just underline who you are and what you believe in.”
Everything is handmade. They choose the right wood and then “let the magic happening”. The production is in Czech Republic and the Danish team choose and buy their products. Here is a video of the process from scratch.
I also believe that being a man is being gentlemen so long live BeWooden !
BW’s link to Danish fashion
Since it’s a Czech Republican brand I was wondering how BW was linked to Danish fashion. Jan answered: “It fits perfectly, because Danes are all about high-quality extraordinary stuff. They just love to have something that is simple looking with great design. And I’d say it’s also the thing that it’s wood. They are really connected to the environment and have positive attitude towards natural materials. I even think the products fit Denmark more than they do in Czech”.
BW’s opinion about Danish fashion
Finally, I asked BeWooden what do they think about Danish fashion. According to Jan “Danish fashion is dark, simple and sexy“. He also talked about the Danish values based on the law of Jante (Janteloven) which is a list of 10 rules that explains how Scandinavians should think about one another :
- You’re not to think you are anything special.
- You’re not to think you are as good as us.
- You’re not to think you are smarter than us.
- You’re not to convince yourself that you are better than us.
- You’re not to think you know more than us.
- You’re not to think you are more important than us.
- You’re not to think you are good at anything.
- You’re not to laugh at us.
- You’re not to think anyone cares about you.
- You’re not to think you can teach us anything.
So “in Denmark people believe to be on the same level. They don’t like hierarchy“. That explains why they all dress the same and they don’t wear “fancy bold colors”. (This explains why i have this feeling that every shops here offer the same kind of clothes). Everything is in black, white or grey; “white sneakers, white long shirt, black pants, black leather jacket”.
Talk about BeWooden and talk with BeWooden
BeWooden website / /
Thank you Jan for your time 😉